About Us

At 929, we’re all about clothes for the soft life, the loud moments, & the girls who do both! We believe getting dressed should feel effortless, like slipping into confidence, with every outfit ready to take you from a matcha run to a night out without missing a beat!

Founded by Ashley Carrasquillo, 929 is more than a boutique. It’s a movement rooted in self-expression, joy, and the belief that style is power. Ashley’s journey has been fueled by resilience, family, and the vision of creating a space where women feel seen, celebrated, and inspired.

Every piece in our collection is handpicked for women who embrace every side of themselves: soft and bold, playful and powerful, everyday and extraordinary. We curate with intention, bringing you versatile, on-trend styles that fit every chapter of your life.

At 929, fashion isn’t just about what you wear. It's about owning your soft life and your loud moments and looking iconic through them all 🩷